We were appointed in late 2019 to develop the Buxton place brand and visitor proposition, as part of the overall Visitor Economy Strategy for the town.
Through a series of town stakeholder workshops and surveys, we identified the core characteristics of the place. These formed the basis of the brand framework and identity, encapsulated in a flexible and distinctive core proposition: Refreshingly Buxton.
Keeping the proposition at the heart of the brand and messaging framework, we developed the accompanying visual identity for the visitor website, social media, campaigns and partnership endorsement, rolled out through town presentations and training sessions for stakeholders and local businesses.
“It was a real pleasure working with the team at Common Ground. They took the trouble to undertake an in-depth research programme with a wide range of stakeholders, using insights from that to build a visitor proposition for the place that is bold, flexible and much more reflective of the town and the things about it that make it such a great place to visit. We’re using this to shape our visitor communications and are really starting to see the benefit ”.
Roddie MacLean | Chair Vision Buxton
