Cosy Clubs are a national chain of restaurant-bars defined by their opulent interiors and quality, welcoming service: Relaxed dining and drinking with a touch of timeless glamour.
We’ve been developing and refining the brand for over ten years as the sites have evolved, from a straight-laced victorian aesthetic through fabulous fin de siècle, to the contemporary deco feel today.
The key shift was in 2020. Through an internal and external brand review, Common Ground and the team at Cosy Club recognised the need to move away from the satirical historical brand tone to a more contemporary, relevant and grown-up voice.
Working and listening together, we finessed the brand to a more stripped back, self confident tone, with an updated proposition around the idea of everyday opulence. Values and characteristics were refined and began to be rolled out through an internal engagement programme – behaviours were key.
We developed and refined the verbal and visual identity, collaborating with the Danish illustrator Mads Berg to create a library of visual assets that reflected the Cosy Club atmosphere in a more contemporary way.
Typography, patterns and palettes were developed as part of the visual identity to consistently express the proposition – timeless, approachable glamour.
We continue to work with Cosy Club today on rolling out the finessed brand across everything from the website with our long-term collaborators 18a, menus, social media (with the in-house team), employee brand/internal comms, staff manuals, to marketing and ad campaigns, brochures, internal and external signage, posters, tote bags...
"It’s not an easy task to direct and manage our ever-evolving brand over the years, but Common Ground have smashed it. Their combination of creativity with a sensitivity to our changing requirements has meant that as we have grown and developed, the brand has flourished. This in turn has really helped to bring our people with us - customers and staff."
Amber Wood | Managing Director | Cosy Club
