In 2021, as part of wider National Lottery Heritage Fund (NLHF) funding, we were asked to review, rebrand and rollout the identity for the New Room in Bristol; the oldest Methodist building in the world.
We began by interviewing as many stakeholders as possible – from U.S tour organisers to local volunteers – to help understand the place and it’s value to people in Bristol and beyond. From this, we identified the need for a more inclusive framework, summarised through a revised brand essence: Room for Everyone.
This gave us a clear focus for developing the brand, including renaming the site and creating a new identity that could highlight the unique heritage of the site and flex for a broader audience.
We then applied the identity to all assets including digital, wayfinding and interpretive elements.
“Common Ground were appointed to look at our brand and how we express it. Their attention to detail and patience allowed us to reflect on our mission and vision for the organisation, resulting in a far more professional, relevant, and impactful brand. Their personal approach brought all stakeholders along on our rebranding journey and gave us the tools to continue reinforcing our brand identity into the future.”.
Louise Wratten, Co-Director | John Wesley’s New Room
