At the start of 2022, we were appointed to review and update the brand for the then Marketing Peak District & Derbyshire, including fostering a clearer sense of place.
We audited and reviewed the current brand and interviewed a wide range of internal and external stakeholders. This gave us a much clearer understanding of the organisation and the place, informing renaming, revised brand architecture and a core brand proposition; “Everything England”. We developed the new framework, key messaging and visual identity around this.
The naming, messaging and identity was approved and is being rolled out across elements including website, social media, newsletters, exhibition materials and presentations.
“We appointed Common Ground to head up our brand audit and review in 2022. They immediately understood the brief and undertook an in-depth research and interview programme to understand the place and our organisation. From this they developed a revised proposition and framework that really got to the heart of what makes this place so special, and how we can best share it with different audiences. They brought this to life through a vibrant new identity that we’re applying to all our communications, to some fantastic initial responses”.
Jo Dilley, Managing Director | Visit Peak District & Derbyshire
